Conversion/AOV Optimisation Ideas

Encourage customers to increase their cart value with a progress bar that updates in real time as they shop. This feature highlights reward tiers such as free shipping, discounts, or bonus gifts helping shoppers clearly see what they'll unlock with their next purchase milestone.

Display relevant product suggestions based on what customers are viewing or have added to their cart. This feature helps increase average order value by showcasing complementary or popular items shoppers are likely to buy together. Can be added to product pages and/or carts.

Upsell a complementary product and capture impulse buys with a single-click directly from the cart without disrupting the checkout flow.

Showcase quantity-based discounts directly beneath the Add to Cart button to encourage multi-item purchases. It's a simple, effective way to increase average order value while keeping the offer transparent and easy to understand.

Create a bespoke page on your store allowing the customer to simultaneously add a group of products to their cart. This comes in a range of shapes and sizes but is generally, an excellent way to make the customer feel like they're getting a deal.

Incentivise customers to reach a minimum spend amount by offering a free gift with their purchase. This feature can be highlighted on product pages and in the cart to encourage shoppers to add more items to qualify for the gift, ultimately boosting average order value.

Showcase user-generated content (UGC) to build trust and encourage purchases. This example shows vertical videos from TikTok/Instagram integrated directly on the product page.

Pre-select subscription option by default on product page and add USPs to clearly communicate the benefits of subscribing using a custom-built subscription selector. This works with any 3rd party subscription app.

Showcase customer testimonials and reviews close to the Add to Cart button. This feature helps build trust and social proof, encouraging potential buyers to make a purchase.