In 2025, luxury candle brand The Luxuriate was looking to migrate their eCommerce store from Woocommerce to Shopify and they contacted me to create the new storefront.

The project officially started in mid-2026 and in October of that year, the new Luxuriate website went live on Shopify.

A 100% custom theme built from the ground up

Due to substantial improvements in AI technology, I suggested that the entire storefront be built from scratch using help from AI and the client accepted.

The new storefront is the result of hundreds of prompts, leading to a theme that is built specifically for their brand.

Together with the company's brand manager, Olivia Owen and freelance designer Luiz Lucchesi, we iterated our way to the final result, a clean, functional and completely custom-look Shopify storefront.