Fractional Shopify Developer

Every Shopify store is built on code — HTML, CSS, JavaScript, and Liquid, Shopify's own templating language. The online store editor does a good job of hiding that code, but once your requirements go beyond what your theme's sections and settings can handle, you need someone who can work directly in the theme files.

That's where I come in. I work with the code layer of your Shopify theme to deliver results that aren't possible through the editor alone — whether that's implementing a custom design, building new functionality, or solving a specific technical problem on your storefront.

The core of Shopify theme development is Liquid, HTML, CSS, and JavaScript — the four languages that make up every Shopify storefront. Beyond that, I work regularly with:

I can also advise on metafield and metaobject structure for your store — how to model custom data so it can be referenced cleanly in your theme — and on which apps are worth keeping versus what can be replaced with leaner native code.

Typically 6–9 figure DTC brands who need ongoing Shopify development support without hiring full-time. You send work through as it comes up — I handle it and bill my time. No retainer lock-in required.

I work as an embedded developer for Shopify agencies who need additional capacity on client projects. I've worked with Arkhi, Createur, Overdose Digital, Chain Social, and Almond Studio.

Most Shopify merchants at the 6–9 figure stage don't need a full-time developer — but they do need one regularly. There's always something: a new section to build, a custom feature to add, a design to implement, a metafield structure to work out.

The alternative is usually agencies (expensive, slow to mobilise) or installing more apps (adds bloat, costs stack up, rarely exactly right). A fractional arrangement — where you have a dedicated developer available on demand — sits in between. You get someone who knows your store, your codebase, and how you work, without the overhead of a full-time hire.

Several of my current clients work this way. They reach out when something comes up — by email, message, or task in their project management tool — and I handle it. Simple as that.

For ongoing work, a monthly retainer is the most effective arrangement for both sides — you get predictable access to a developer, I can plan my time properly. For one-off projects with a detailed brief, fixed price is an option. Hourly works well for everything in between.

I work exclusively on Shopify — no other platforms. My focus is the frontend: theme code, storefront functionality, and design implementation. I don't build Shopify apps, manage ad campaigns, handle SEO strategy, or do backend systems work outside of what overlaps with the storefront.

If you're just starting out on Shopify, I'd typically recommend getting comfortable with a good off-the-shelf theme first. Custom development makes the most sense once you're turning over multiple six figures and have specific requirements the editor can't handle.

Working remotely with brands and agencies across Australia and globally. If you have a Shopify project or want to discuss an ongoing arrangement, email is the best place to start.